17Jul

SEO Trends For Post-COVID LiftOff

The 2020 global pandemic has pretty much changed the world as we once knew it and ecommerce was certainly not spared. As some semblance of normalcy slowly returns to many parts of the world, it is important to understand what we have to look forward to in terms of SEO trends 2020. Let’s get right into it.

Changing with the times

The world of Search Engine Optimization is constantly evolving and growing as ecommerce slowly but surely gains on the offline retail industry. 2020 has seen a lot of change compared to the trends in the last couple of decades. And while the global pandemic has played a major role in the new online climate, some changes were already well underway. As a small business owner or even a content creator, it is important that you understand the changes going on and how to keep up with your competition.

You have come to the right place for this information and a lot more. With our trend analysis and SEO tips for sites, you should be able to not only survive but thrive through the economic crisis and as the world inevitably bounces back to its feet.


Trends you cannot afford to ignore

Before we get into the what and how of keeping your online business afloat in 2020, let’s grab a quick look at what exactly it is that you will be working with. That way you understand the strategies and how to tweak them based on your specific goals, preferences, and priorities.

1.  Video content is taking over ecommerce

With so many people consumed by boredom and overwhelmed with an abundance of free time, video content has become more popular than ever before. This has seen an increase in traffic to video-based platforms from YouTube Tik Tok. This is also reflected in ad trends with most changes being noticed from March of 2020 when the health crisis became global as is evident with this growth graph.


Change in AD traffic trends since March 2020

If you are not already doing video content or using the available platforms to market your business, this is a bandwagon you need to jump on as soon as possible.

2.  The power of influencer marketing

Influencer marketing is now almost as formidable as traditional avenues like TV ads and even online ad banners. There is just something about the connection between the influencer and fans that makes it such an effective strategy. According to Forbes, it doesn’t even matter whether the individual has millions of followers or just a few thousand.

All that matters is consistent engagement which is why SEO trends 2020 are leaning more and more towards involving influencers for effective marketing and increased visibility.

3.  Online shopping is now a matter of public safety

What is perhaps one of the biggest changes that the COVID pandemic has created in ecommerce is consumer attitudes towards online shopping. These were already on a steady rise with more and more online stores opening up and growing from multibillion dollar players like Amazon or Alibaba or individual small business platforms for local online sales.

The pandemic has actively driven more consumers to online shopping in an attempt to promote social distancing. In fact a poll conducted by Coresight Research among US shoppers revealed that 47.2% prefer shopping online to avoid contact in crowded malls and stores.

With such numbers, the growth of the ecommerce industry is projected to grow exponentially at least for the next 5 years as data from Marketwatch.com shows.

4.  Google dominates; but it is not a monopoly

For a very long time, Google has dominated the search engine market share on a global scale accounting for 91.75% of all searches on mobile phones, laptops, and tablet devices as of June 2020.

However, this does not mean that there is no space for other search engines like Bing, Yahoo, Baidu and others. It is therefore important for you to focus on optimizing your content across all platforms especially if your market involves parts of the world where Google is not the king of search engines. This summary from Greenlight should come in handy.

5.  Search Engine Algorithms are getting smarter

Speaking of Google, their BERT (Bidirectional Encoder Representations from Transformers) program was launched in 2018 as a way to boost the algorithm’s understanding of language in terms of context. The 2020 update promises major changes in content ranking by changing the system’s understanding of query language. This means writing blogs for SEO is now more than just keyword stuffing but also having content that is valuable to the user based on their search question.


5 SEO tips sites to help you stay ahead of the curve

With all these trends in mind, there is no denying the urgency of adopting strategies that will ensure your business actually does well. Here are a few SEO tips for sites to give you a competitive edge.

1.  Location optimization

Based on data from SEO trends 2020, location optimization is non-negotiable when running a business online. In this climate where many consumers are stuck in one place, this strategy will work better than ever. So give it all you have from location-specific keywords to geotagging on your URL.

This increases your visibility on search engines like Google where location plays a huge role in accurate query satisfaction. It could also increase conversions whether it is sharing content or actual purchases as it is geographically relevant.

2.      Consistency over everything

Another super important SEO tip for websites is to be consistent with your posting. Online marketing and content creation are cut throat worlds. If you sleep on the job you will be left playing catchup with competitors. Do whatever it takes to ensure that you have and stick to a posting schedule even if it means investing in SEO content farms for blogs and website updates.

3.  Hit that word count sweet spot

One other important SEO trend 2020 has brought through Google’s query algorithm update is a preference for longer posts. In fact a  report from backlinko  showed that top 10 results averaged a little over 1400 words with the tip ranking landing pages having up to 2500 words.

This, however, does not mean simply stuffing fluff and filler into content to satisfy the search engine’s itch for long form content. The smarter algorithm is also learning to identify useful information which is then prioritized so make sure to focus on quality in addition to the quantity.

4.  Invest in EAT content

E.A.T is an acronym for expert, authority, and trustworthiness. These are three major hallmarks for what search engines now consider prime content worthy of top rankings. This is particularly important to consider if you choose to work with SEO content farms for blogs. Make sure to work with writers who actually have an understanding of the subject matter because the algorithm is getting better and better at picking out fakers.

You could also do wonders for your visibility by building trust with your consumers. This includes being consistent and providing value for their investment whether it is time or money.

5.  Cut back on the click bait content

There is currently an active  war on click bait by many search engines from Google to YouTube. Therefore, when writing blogs for SEO it is crucial to actually follow through on what you promise your consumers whether it is through the title or the Meta Description.

This not only increases traffic to your landing pages but also increases the amount of time they spend there making you even more attractive to the search engine.

Bottom line

Writing blogs for SEO, setting up online marketing campaigns, and even selling your products or services online is inevitably going to be affected by covid as already highlighted. However, this does not mean you have to sink in the changing tides. With the information on the SEO trends 2020 has shown so far as well as the 5 SEO tips for sites, you should have all you need to stay afloat and even benefit from the projected bounce back.

References

4 Major Trends Caused by COVID-19 and How to Respond [Data]   

Search Engine Market Share Worldwide

Google updates its search quality rating guidelines

What Exactly Is A Google E-A-T Score?

Coronavirus Is Changing How Consumers Shop

Search engine ranking

E-commerce sales vs. retail sales

12 upcoming trends in influencer marketing

Ecommerce Market Size Share 2020

 


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